Star Sports: VIVO IPL 2018 – A new era for sports production and consumption in India

Indian sports channel network Star Sports broadcast the Indian Premier League for the first time with the aim of reaching an audience of 500 million.

Campaign details

Brand: Star Sports Brand owner: Star India Pvt. Ltd. Lead agency: Mindshare Country: India Industries: TV channels, services, programmes Media channels: Content marketing, Mobile & apps, Newspapers, Online display, Online video, Radio & audio, Social media, Television, Word of mouth, advocacy 5 - 10 million