Star Bharat: Insights from respondent-level data

Star Bharat, a Hindi General Entertainment Channel in India, launched with the aim of becoming the leading channel in its category, targeting 538 million TV viewers.

Campaign details

Brand: Star Bharat Brand owner: Star India Pvt. Ltd. Lead agency: Mindshare Country: India Industries: TV channels, services, programmes

Executive summary

Star Bharat launched with a complete differentiator in the category and was the first TV channel to be launched in the pay and free-to-air channel space targeting a larger chunk of TV viewers across urban and rural markets.