Standard Chartered: The fable of egg fried rice

Banking brand Standard Chartered increased engagement and consideration in Singapore using a TV, digital and social media campaign that focused on global trade.

Campaign details

Brand: Standard Chartered Brand owner: Standard Chartered Lead agencies: TBWA\Singapore, Carat Contributing agencies: SixToes.TV, Passion Pictures, Arch Model Studios, Soviet Science Market: Singapore Sector: Banks Media channels: Online video, Programmatic display, Social media, Websites & microsites 500k - 1 million