Smart Balance Immunity Boosting Oil: Immunity Bites

Rajesh Sharma, Akhilesh Nath, Arushi Chak

Multinational conglomerate Emami used TV, digital, influencer and print content to launch its Smart Balance Immunity Boosting (SBIB) cooking oil in India.

Campaign details

Brand: Smart Balance Immunity Boosting Oil Brand owner: Emami Agrotech Lead agency: McCann Worldgroup India Contributing agency: FoxyMoron Market: India Sector: Dairy products, fats, oils Media channels: Online display, Online video, Print - general, unspecified, Product placement, Television, Word of mouth, influencers 1 - 3 million

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