Smart Balance Immunity Boosting Oil: Immunity Bites

Multinational conglomerate Emami used TV, digital, influencer and print content to launch its Smart Balance Immunity Boosting (SBIB) cooking oil in India.

Campaign details

Brand: Smart Balance Immunity Boosting Oil Brand owner: Emami Agrotech Lead agency: McCann Worldgroup India Contributing agency: FoxyMoron Market: India Sector: Dairy products, fats, oils Media channels: Online display, Online video, Print - general, unspecified, Product placement, Television, Word of mouth, influencers 1 - 3 million