SK-II: Timelines

Skincare brand SK-II grew sales and engagement among young executive women in China, Japan, South Korea and the US with the creation of a digital docu-series fronted by journalist Katie Couric.

Campaign details

Brand: SK-II Brand owner: Procter & Gamble Lead agency: Forsman & Bodenfors Singapore Contributing agencies: Mano Copenhagen, Radical Media, Verizon media Market: China (Mainland), Japan, South Korea, United States Sector: Luxury toiletries & cosmetics, Skincare, sun protection Content marketing, Online video, Social media, Word of mouth, influencers 1 - 3 million