Singtel Travel Bravely: When a telco behaves like a travel brand, it sells more

Telecommunications company Singtel increased use of its data roaming product for Singaporean customers travelling abroad with a film, social media, and digital and search ads.

Campaign details

Brand: Singapore Telecommunications Limited (Singtel) Brand owner: Temasek Holdings Lead agency: Ogilvy & Mather Singapore Country: Singapore Industries: Telephone & internet services Media channels: Content marketing, Direct marketing, E-mail marketing, Magazines - consumer, Mobile & apps, Online display, Online video, Point-of-purchase, in-store, Programmatic display, Radio, Search marketing, Social media, Television, Websites & micro : Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands