Singtel: Only True Fans Get It

Telco Singtel took to trolling to boost take-up of its services in Singapore.

Campaign details

Brand: Singtel Brand owner: Singtel Lead agency: BBH Asia Pacific Contributing agencies: OMD, Hogarth Worldwide, Amobee Market: Singapore Industries: Telephone & internet services, TV channels, services & programmes Media channels: Cinema, Competitions & contests, Outdoor, out-of-home, Social media, Sponsorship - media Up to 500k