Singapore Tourism Board: Passion Made Possible

The Singapore Tourism Board used an integrated approach based around passions to launch a global platform to attract leisure visitors to the island state.

Campaign details

Brand: Singapore Tourism Board Brand owner: Singapore Tourism Board Lead agency: TBWA Singapore Contributing agencies: Zenith, Edelman Country: Global Industries: Destinations and locations Media channels: Events & experiential, Online display, Online video, Other & ambient media, Outdoor, out-of-home, Programmatic display, Public relations, Social media, Television, Video on demand, Websites & microsites, Word of mouth, influencers 3 - 5 million