Shell Select: Celebrating 125 years of Shell with Boey water2go

Shell Select – the petrol station convenience store – used limited-edition specially designed bottles of its own-brand water as a promotion to drive footfall and increase profit margins in Malaysia.

Campaign details

Brand: Shell SelectBrand owner: Shell Malaysia Trading Sdn BhdLead agency: Ensemble WorldwideCountry: MalaysiaIndustries: Convenience retailMedia channels: Packaging & design, Point-of-purchase, in-store, Public relationsBudget: 0k

Executive...