Shell Select: Celebrating 125 years of Shell with Boey water2go

Shell Select – the petrol station convenience store – used limited-edition specially designed bottles of its own-brand water as a promotion to drive footfall and increase profit margins in Malaysia.

Campaign details

Brand: Shell Select Brand owner: Shell Malaysia Trading Sdn Bhd Lead agency: Ensemble Worldwide Country: Malaysia Industries: Convenience retail Media channels: Packaging & design, Point-of-purchase, in-store, Public relations Budget: 0k

Executive summary