Shaadi.com: #WFH – (#WeddingsFromHome)
Dheeraj Sinha, Shibani Mitra, Devika Joshi
Matchmaking website Shaadi.com created an online wedding portal to attract earned media and build brand buzz and engagement during India's COVID-19 lockdown.
Campaign details
Brand: Shaadi.com
Brand owner: Shaadi.com
Lead agency: Leo Burnett
Contributing agency: Genesis BCW
Market: India / Global
Industries: Online dating sites
Media channels: Online video, Social media, Websites & microsites
Budget: Up to 500k
Executive summary
