Seishin Plastic and Aesthetic Surgery Clinic: #UglyBlackBox

Japan's Seishin Beauty Clinic unboxed an innovative campaign to raise awareness of corrupt cosmetic surgery clinics, prevent future harm and convert potential victims to potential customers.

Campaign details

Brand: Seishin Plastic and Aesthetic Surgery Clinic Brand owner: Mediclude Co.,Ltd. Lead agencies: I&S BBDO, BBDO JWEST Contributing agency: Breakthrough inc. Market: Japan Sector: Healthcare services, providers Media channels: Events & experiential, Online video, Websites & microsites Up to 500k

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