Campaign details
Brand: Sebamed Brand owner: USV Pvt. Ltd. Agency: The Womb Communications LLP Market: India Sector: Bath toiletries, soaps Media channels: Television, Websites & microsites Budget: 10 - 20 million
Executive summary
Sebamed's launch into bathing bars proves that even the most mature category can be disrupted by an underdog, and that positioning and branding are two powerful commercial weapons.
