Santoor: Beauty Spot

Siju RS, Sonia Bhatnagar, Kedarnath Gupta

Santoor, India's leading beauty brand, rolled out its Beauty Spot campaign to connect with young voters during the recent elections.

Campaign details

Brand: SantoorBrand owner: Wipro Consumer CareAgency: ADK FortuneCountry: IndiaIndustries: Bath toiletries, soapsMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Santoor, India’s leading...

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