Samsung: Samsung Galaxy S21 Ultra – A moment in time

Technology brand Samsung partnered with National Geographic to communicate the camera features in its S21 mobile phone series and connect with a premium audience in India.

Campaign details

Brand: SamsungBrand owner: Samsung India Electronics LimitedAgency: Cheil IndiaMarket: GlobalSector: Mobile devicesMedia channels: Content marketing, Social media, Sponsorship- media, Word of mouth, influencersBudget: Up to 500k

Executive summary...

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