Samsung: Samsung Galaxy S21 Ultra – A moment in time

Technology brand Samsung partnered with National Geographic to communicate the camera features in its S21 mobile phone series and connect with a premium audience in India.

Campaign details

Brand: Samsung Brand owner: Samsung India Electronics Limited Agency: Cheil India Market: Global Sector: Mobile devices Media channels: Content marketing, Social media, Sponsorship- media, Word of mouth, influencers Budget: Up to 500k

Executive summary