Samsung: Samsung Galaxy S21 Ultra – A moment in time

Technology brand Samsung partnered with National Geographic to communicate the camera features in its S21 mobile phone series and connect with a premium audience in India.

Campaign details

Brand: Samsung Brand owner: Samsung India Electronics Limited Agency: Cheil India Market: Global Sector: Mobile devices Media channels: Content marketing, Social media, Sponsorship- media, Word of mouth, influencers Budget: Up to 500k

Executive summary

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands