Samsung India: Good Vibes

Electronics giant Samsung created an app to enable two-way communication between the deafblind and their caregivers and launched it in India using a digital campaign supported by cause advocates.

Campaign details

Brand: Samsung India Brand owner: Samsung India Agency: Cheil India Market: India Industries: Mobile devices Media channels: Events & experiential, Mobile & apps, Online video, Public relations, Social media, Websites & microsites Budget: 1 - 3 million