Samsung India: Galaxy M Series – The Monster Rises

Electronics brand Samsung used digital content to promote the power of the battery in its M series of phones to Gen Z, by framing it as a 'Monster' handset, and reclaimed its market-leading position in India.

Campaign details

Brand: Samsung IndiaBrand owner: Samsung IndiaAgency: Cheil IndiaMarket: IndiaSector: Mobile devicesMedia channels: Content marketing, Online video, Social media, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

To combat the...

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