Campaign details
Brand: Samsung Galaxy Brand owner: Samsung Agency: DDB Group Hong Kong Market: Hong Kong Sector: Mobile devices Media channels: Livestreaming, Online video, Social media Budget: Up to 500k
Executive summary
One brand's complacency is another's opportunity. Easier said than done when the brand being challenged is Apple's iPhone. With its cult-like following of loyal fans, and its closed-loop ecosystem, getting Apple followers to break up with Apple is no
