Brand: Samsung Galaxy Brand owner: Samsung Agency: DDB Group Hong Kong Market: Hong Kong Sector: Mobile devices Media channels: Livestreaming, Online video, Social media Budget: Up to 500k
One brand's complacency is another's opportunity. Easier said than done when the brand being challenged is Apple's iPhone. With its cult-like following of loyal fans, and its closed-loop ecosystem, getting Apple followers to break up with Apple is no
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