Roots: Bringing Singaporeans back to their Roots

Singapore's National Heritage Board ran a multi-channel campaign to grow visits and engagement for its redesigned website and boost interest in heritage.

Campaign details

Brand: Roots Brand owner: National Heritage Board Agency: The Secret Little Agency Market: Singapore Sector: Museums, attractions, libraries Media channels: Content marketing, Online display, Online video, Outdoor, out-of-home, Social media, Virtual & augmented reality, Websites & microsites, Word of mouth, influencers Up to 500k

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