Rexona: Chamba dance challenge

Loren Saguil, Oscar Maalihan, Jeffrey Ng, Sujay Ray

Deodorant brand Rexona rolled out a light-hearted, relatable campaign to grow category sales in the Philippines by educating consumers about daily hygiene.

Campaign details

Brand: Rexona Brand owner: Unilever Agencies: Mindshare Philippines, ABS-CBN Corporation Market: Philippines Sector: Deodorants, anti-perspirants Media channels: Content marketing, Online display, Online video, Social media, Sponsorship - media, Word of mouth, influencers Up to 500k

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