Redefining Gold: Coca-Cola China 2016 Olympics Campaign

Soft drink brand Coca-Cola used a multichannel approach and limited edition packaging to appeal to teens and boost sales in China during the Rio Olympics.

Campaign details

Brand: Coca-Cola Brand owner: Coca-Cola Beverages (Shanghai) Ltd. Lead agency: McCann Erickson Guangming Ltd. Shanghai branch Country: China Industries: Carbonated soft drinks Media channels: Content marketing, Events & experiential, Mobile & apps, Online video, Outdoor, out-of-home, Packaging & design, Social media, Television