Redefining Gold: Coca-Cola China 2016 Olympics Campaign

Jay Mark Caplan

Soft drink brand Coca-Cola used a multichannel approach and limited edition packaging to appeal to teens and boost sales in China during the Rio Olympics.

Campaign details

Brand: Coca-ColaBrand owner: Coca-Cola Beverages (Shanghai) Ltd.Lead agency: McCann Erickson Guangming Ltd. Shanghai branchCountry: ChinaIndustries: Carbonated soft drinksMedia channels: Content marketing, Events & experiential, Mobile...

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