Re-inventing the Redbull India content strategy

Energy brand Red Bull reinvented its content strategy on Facebook to become relevant to the Indian audience, while staying true to the brand's values.

Campaign details

Brand: Red BullBrand owner: Red BullLead agency: Dentsu Webchutney Country: IndiaIndustries: Energy drinksMedia channels: Content marketing, Social mediaBudget: 1 - 3 million

Executive summary

This case study describes how Red Bull,...