PUMA India: Propah Lady

PUMA India ran a social media campaign featuring unconventional female influencers to encourage women to own their individuality, and drive awareness and sales for its women's sneakers.

Campaign details

Brand: PUMA India Brand owner: PUMA India Lead agency: Digitas India Contributing agency: Catnip Productions Market: India Industries: Sportwear Media channels:Competitions & contests, Events & experiential, Online video, Search marketing, Social Up to 500k

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