Prudential: No One Knows You Like Pulse

Rebecca Tan, Madeeha Noor

Prudential, Malaysia's leading innovative insurance provider, developed and launched a free AI-powered health and fitness app to help users stay on top of their health.

Campaign details

Brand: Prudential Brand owner: Prudential Lead agency: Mindshare Contributing agency: Naga DDB Market: Malaysia Industries: Insurance Media channels: Mobile & apps, Online display, Online video, Outdoor, out-of-home, Social media, Television, Word of mouth, influencers 500k - 1 million

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