Pond's Men: An oily love story

Skincare brand Pond's Men employed a multichannel strategy to challenge category codes and grow salience and market share in Indonesia.

Campaign details

Brand: Pond's Men Brand owner: Unilever Lead agency: Ogilvy Singapore Contributing agency: David Madrid Market: Indonesia Sector: Skincare, sun protection Media channels: Competitions & contests, Gaming & in-game advertising, Livestreaming, Online video, Social media, Television, Word of mouth, influencers 500k - 1 million