PHINMA Education: An Anthem For Dreamers

College provider PHINMA Education created a campaign based on a song with a local rap artist and increased freshman enrolment and grew revenue and relevance in the Philippines.

Campaign details

Brand: PHINMA Education Brand owner: PHINMA Education Holdings Inc. (PEHI) Agency: Ogilvy Philippines Market: Philippines Industries: Education, universities Media channels: Online video, Public relations, Radio & audio, Social media, Television Up to 500k