Pepsi: #SwagStepChallenge

Pepsi, a soft drink brand, launched a campaign in India to make social distancing cool by repurposing the ancient 'salaam-namaste' greeting.

Campaign details

Brand: Pepsi Brand owner: PepsiCo India Holdings Pvt. Ltd. Lead agencies: Wunderman Thompson, Mindshare India Contributing agency: Edelman India Market: India Sector: Carbonated soft drinks Media channels: Mobile & apps, Online video, Social media, Word of mouth, influencers 500k - 1 million