Pepsi: #SwagSeSolo

Pepsi, a soft drink brand, launched a Valentine's Day campaign in India to celebrate being single and connect with a younger audience.

Campaign details

Brand: Pepsi Brand owner: PepsiCo India Holdings Pvt. Ltd. Lead agencies: Wunderman Thompson, Mindshare India Contributing agency: Edelman India Market: India Sector: Carbonated soft drinks Media channels: Online video, Radio & audio, Social media, Word of mouth, influencers 500k - 1 million