Pepsi: #PepsiSaveOurRestaurants

Pepsi, a soft drink brand, launched a campaign in India to help jobless restaurant workers during the Covid-19 pandemic.

Campaign details

Brand: Pepsi Brand owner: PepsiCo India Holdings Pvt. Ltd. Lead agencies: Wunderman Thompson, Mindshare India Contributing agency: Edelman India Market: India Sector: Carbonated soft drinks Media channels: Online video, Public relations, Social media, Word of mouth, influencers Up to 500k