Pepsi Black: Virtual band experience

Soft-drink brand, Pepsi Black, delivered an integrated collaboration with a virtual idol band to engage gamers in China.

Campaign details

Brand: Pepsi Black Brand owner: PepsiCo Agency: Mindshare China Market: China (Mainland) Sector: Carbonated drinks Media channels: Events & experiential, Merchandise & free gifts, Outdoor, out-of-home, Packaging & design, Social media, Television, Word of mouth, influencers Up to 500k