Paper Boat: Drinks and Memories

This case study shows how Paper Boat, a beverage brand, stood out in the cluttered Indian beverages market with an emotionally-charged campaign.

Paper Boat: Drinks and Memories

Campaign details

Brand owner: Hector Beverages Pvt. Ltd. Lead agency: MullenLowe Lintas Group Brand: Paper Boat Country: India Industry Fruit & vegetable juices Media: Newspapers, Online video, Product sampling, Radio, Television 1 - 3 million