Pantene: Breakup Salon

Hair care brand Pantene leveraged China's Singles' Day shopping event to get consumers' attention with their Breakup Salon brand experience.

Campaign details

Brand: Pantene Brand owner: Procter & Gamble Lead agency: Grey Group Hong Kong Contributing agency: DeVries Global Market: China Industries: Hair care Media channels: Content marketing, Events & experiential, Online video, Social media, Word of mouth, influencers 500k - 1 million