OMO: The Experience Plan(t)

Laundry detergent brand OMO used a multi-channel campaign to increase penetration and support its mission to create green playgrounds for all children in Vietnam.

Campaign details

Brand: OMO Brand owner: Unilever Lead agency: Mindshare Vietnam Contributing agencies: Biz Eyes, Click Media, Creative Hunts Market: Vietnam Industries: Laundry products Media channels: Events & experiential, Outdoor, out-of-home, Point-of-purchase, in-store, Social media 500k - 1 million

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