Nike Running: Nike Joyride – Getting Reluctant Runners Running

Nike successfully launched a new innovation in running shoes aimed at China's Reluctant Runners.

Campaign details

Brand: Nike Brand owner: Nike Agency: Mindshare China Country: China Industries: Sportswear Media channels: Gaming & in-game advertising, Mobile & apps, Point of purchase, in-store, Virtual & augmented reality Budget: 1 - 3 million

Exec

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