Nike: Next% – Speed is Your Currency

Nike created buzz around its fastest running shoe, the Next%, to cut through the lifestyle clutter of the running shoe market in China and drive a halo effect across mass audiences.

Campaign details

Brand: Nike Brand owner: Nike Lead agency: Mindshare China Contributing agency: AKQA Country: China Industries: Sportswear Media channels: Mobile & apps Budget: Up to 500k

Executive summary

Nike's Next% is the fastest running shoe ever created, allowing those who run in them to run more than 2% faster. For marathon runners, the best runners in the world, 2% can make all the difference when breaking a personal best or even a world record