Mobile Premier League (MPL): Got brains? Play Fantasy Cricket

MPL, an online gaming platform, launched a campaign in India to become the second in its category.

Campaign details

Brand: Mobile Premier League (MPL) Brand owner: Galactus Funware Technology Agency: The Womb Communications LLP Market: India Sector: Sports Media channels: Online video, Social media, Television Budget: 5 - 10 million

Executive summary

The fantasy (cricket) gaming category is extremely cluttered with more than 140 players and no product differentiation. Dream 11 dominates the category with over 90% share. MPL aimed to be the clear no. 2 in the category.