Campaign details
Brand: Mobile Premier League (MPL) Brand owner: Galactus Funware Technology Agency: The Womb Communications LLP Market: India Sector: Sports Media channels: Online video, Social media, Television Budget: 5 - 10 million
Executive summary
The fantasy (cricket) gaming category is extremely cluttered with more than 140 players and no product differentiation. Dream 11 dominates the category with over 90% share. MPL aimed to be the clear no. 2 in the category.
