Minute Maid: Transforming India's fruit economy

Fresh fruit beverage brand Minute Maid launched a social initiative to improve the farmer economy in India while growing sales.

Campaign details

Brand: Minute MaidBrand owner: Coca-ColaLead agency: Leo BurnettContributing agencies: Lodestar, QuotientMarket: IndiaIndustries: Fruit & vegetable juicesMedia channels:Events & experiential, Packaging & design, Public relations, Social media,...