Minute Maid: Transforming India's fruit economy

Sreekumar Balasubramaniam, Ankit Singh, Abhijit Kumar

Fresh fruit beverage brand Minute Maid launched a social initiative to improve the farmer economy in India while growing sales.

Campaign details

Brand: Minute Maid Brand owner: Coca-Cola Lead agency: Leo Burnett Contributing agencies: Lodestar, Quotient Market: India Industries: Fruit & vegetable juices Media channels: Events & experiential, Packaging & design, Public relations, Social media, Websites & microsites 500k - 1 million

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