Minute Maid: Transforming India's fruit economy

Fresh fruit beverage brand Minute Maid launched a social initiative to improve the farmer economy in India while growing sales.

Campaign details

Brand: Minute Maid Brand owner: Coca-Cola Lead agency: Leo Burnett Contributing agencies: Lodestar, Quotient Market: India Industries: Fruit & vegetable juices Media channels: Events & experiential, Packaging & design, Public relations, Social media, Websites & microsites 500k - 1 million