Milo: Homecourt

Cherrie Mae Serranillo

When the COVID crisis threatened to cripple the country, chocolate beverage brand MILO Philippines created a purpose-driven campaign that built an entire sports ecosystem in partnership with the local community.

Milk & dairy drinks
Philippines

Campaign details

Brand: Milo Brand owner: Nestlé Philippines Inc. Lead agencies: Nestlé Philippines Inc., Ogilvy & Mather Philippines Inc. Contributing agency: OpenMind Market: Philippines Sector: Milk & dairy drinks Media channels: Content marketing, Livestreaming, Merchandise & free gifts, Mobile & apps, Online video, Social media Up to 500k

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