Mediker Anti-Lice Treatment: The journey from lice negative to life positive in rural India

This case study describes how Mediker, a brand synonymous with anti-lice treatment for kids, targeted mums in rural India with a new brand message.

Mediker Anti-Lice Treatment: The journey from lice negative to life positive in rural India

Allen Eric, Siddhartha Loiwal, Aditya Save and Monaz Todywalla

Campaign details

Brand owner: MaricoAgency:BBH Communications India, Madison Media Group, Radiowani,...