Mediker Anti-Lice Treatment: The journey from lice negative to life positive in rural India

This case study describes how Mediker, a brand synonymous with anti-lice treatment for kids, targeted mums in rural India with a new brand message.

Mediker Anti-Lice Treatment: The journey from lice negative to life positive in rural India

Allen Eric, Siddhartha Loiwal, Aditya Save and Monaz Todywalla

Campaign details

Brand owner: Marico Agency: BBH Communications India, Madison Media Group, Radiowani, Perfect Relations, and School Health Annual Report Programme (NGO) Mediker Anti-Lice Treatment India Branded content, Events and experiential, Mobile and apps, Public relations, Radio, Word of mouth and viral 5 - 10 million