Mediker Anti-Lice Treatment: The journey from lice negative to life positive in rural India
Allen Eric, Siddhartha Loiwal, Aditya Save and Monaz Todywalla
Campaign details
Brand owner: Marico Agency: BBH Communications India, Madison Media Group, Radiowani, Perfect Relations, and School Health Annual Report Programme (NGO) Mediker Anti-Lice Treatment India Branded content, Events and experiential, Mobile and apps, Public relations, Radio, Word of mouth and viral 5 - 10 million