Mediker Anti-Lice Treatment: The journey from lice negative to life positive in rural India
Allen Eric, Siddhartha Loiwal, Aditya Save and Monaz Todywalla
This case study describes how Mediker, a brand synonymous with anti-lice treatment for kids, targeted mums in rural India with a new brand message.
Mediker Anti-Lice Treatment: The journey from lice negative to life positive in rural India
Allen Eric, Siddhartha Loiwal, Aditya Save and Monaz Todywalla
Campaign details
Brand owner: MaricoAgency:BBH Communications India, Madison Media Group, Radiowani,...
