Maxis: Suasana Syawal Sempurna (The Perfect Eid)

Malaysian telco Maxis needed to grow engagement, reach and preference during the 2020 Raya (Eid) festivities so it created films and content focused on gratitude and positivity despite Covid.

Campaign details

Brand: Maxis Brand owner: Maxis Broadband Sdn Bhd Lead agency: Publicis Groupe Malaysia Contributing agency: Publicis Media Malaysia Market: Malaysia Sector: Telephone & internet services Media channels: Online video, Public relations, Radio & audio, Social media, Websites & microsites Up to 500k