Maxis: MaxisONE Share – The new #CoupleGoals

Malaysian telco Maxis ran an influencer-led campaign targeting young couples to grow subscriptions and penetration for its shared line product, and increase brand preference.

Campaign details

Brand: Maxis Brand owner: Maxis Broadband Sdn Bhd Lead agency: Publicis Groupe Malaysia Contributing agency: Publicis Media Malaysia Market: Malaysia Sector: Telephone & internet services Media channels: Online video, Public relations, Search marketing, Social media, Word of mouth, influencers Up to 500k

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