Maxis: #KitaSapotKita (We Support Each Other)

Malaysian telco Maxis ran an entertainment-led social media campaign during the country's Covid-19 lockdown; its goals were to reduce negative sentiment and grow reach and engagement to reclaim the Number 1 rank in brand preference.

Campaign details

Brand: Maxis Brand owner: Maxis Broadband Sdn Bhd Lead agency: Publicis Groupe Malaysia Contributing agency: Publicis Media Malaysia Market: Malaysia Sector: Telephone & internet services Media channels: Livestreaming, Online video, Social media, Word of mouth, influencers Up to 500k