Maxis: #KitaSapotKita (We Support Each Other)
Nabil Fauzy, Tai Kam Leong, Emir Shafri, Nick Yap Ka Wah, Eelyn Ng
Malaysian telco Maxis ran an entertainment-led social media campaign during the country's Covid-19 lockdown; its goals were to reduce negative sentiment and grow reach and engagement to reclaim the Number 1 rank in brand preference.
Campaign details
Brand: Maxis
Brand owner: Maxis Broadband Sdn Bhd
Lead agency: Publicis Groupe Malaysia
Contributing agency: Publicis Media Malaysia
Market: Malaysia
Sector: Telephone & internet services
Media channels: Livestreaming, Online video, Social media, Word of mouth, influencers
Up to 500k
