Maxis: iPhone SE – The smarter choice during tough times

Malaysian teleco Maxis leveraged the iPhone SE launch to reverse declining device sales, increase revenue and boost brand preference and purchase intent.

Campaign details

Brand: Maxis Brand owner: Maxis Broadband Sdn Bhd Lead agency: Publicis Groupe Malaysia Contributing agency: Publicis Media Malaysia Market: Malaysia Sector: Telephone & internet services Media channels: Content marketing, Online display, Online video, Search marketing, Social media, Word of mouth, influencers Up to 500k

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