Maxis: #BikinSampaiJadi (Hustle till You Make It) with Hotlink
Nabil Fauzy, Tai Kam Leong, Emir Shafri, Benjamin Woo, Eelyn Ng
Malaysian telco Maxis ran a content-rich campaign targeting a youth audience to attract and retain subscribers to its Hotlink unlimited prepaid mobile product and grow average revenue per user (ARPU), despite a shrinking market.
Campaign details
Brand: Maxis
Brand owner: Maxis Broadband Sdn Bhd
Lead agency: Publicis Groupe Malaysia
Contributing agency: Publicis Media Malaysia
Market: Malaysia
Sector: Telephone & internet services
Media channels: Content marketing, Livestreaming, Word of mouth, influencers
Up to 500k
