Mannings: #StrongBeauty

Health and beauty retail brand Mannings capitalised on the power of influencers in a video-based campaign to recover brand equity and reconnect with consumers in Hong Kong.

Campaign details

Brand: Mannings Brand owner: The Dairy Farm Company Lead agency: DDB Group Hong Kong Contributing agencies: OMD Hong Kong, Hybrid Group Asia Market: Hong Kong Sector: Pharmacies & drugstores Media channels: Merchandise & free gifts, Online video, Social media, Television, Word of mouth, influencers 500k - 1 million

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