Mahindra Tractors: Insuring aspirations

Tractor brand Mahindra devised a new approach to strengthen brand value while addressing a pressing social problem in India.

Campaign details

Brand: Mahindra Tractors Brand owner: Mahindra & Mahindra Lead agency: Centreshift Integrated Marketing Solutions Pvt Ltd Country: India Industries: Vans, Trucks, RVs Media channels: Other & ambient media Budget: 0k

Executive summary

Seeded from a bunch of inputs from tractor brand Mahindra's field sales teams and dealers, the agency – when commissioned for a trolley-branding project – conceptualised the Insuring Aspirations campaign.